Privacy Policy
Your privacy is fundamental to our wellness philosophy. We believe in transparency and trust, which is why we've created this comprehensive guide to explain how we collect, use, and protect your personal information.
Information We Collect
Personal Information
When you interact with Aura Wellness, we may collect personal information that you voluntarily provide to us. This includes:
- Contact Information: Your name, email address, phone number, and mailing address when you subscribe to our newsletter, create an account, or contact us directly
- Wellness Preferences: Information about your wellness interests, product preferences, and lifestyle choices that help us provide personalized recommendations
- Purchase History: Details about products you've purchased, including order history, payment information, and delivery preferences
- Communication Records: Records of our correspondence, including emails, chat conversations, and customer service interactions
Automatically Collected Information
To enhance your browsing experience and improve our services, we automatically collect certain information:
- Device Information: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on our site, click patterns, and navigation behavior
- Location Information: General geographic location based on your IP address (we do not track precise location)
- Cookies and Tracking Technologies: Information stored in cookies, web beacons, and similar technologies to remember your preferences and analyze site performance
How We Use Your Information
At Aura Wellness, we use your personal information to create meaningful, personalized wellness experiences that align with your journey toward better health and balance. We believe in using data responsibly and transparently.
Service Enhancement
- Processing and fulfilling your orders
- Providing customer support and assistance
- Personalizing your shopping experience
- Sending order confirmations and updates
Wellness Insights
- Recommending relevant wellness products
- Creating personalized wellness content
- Analyzing trends to improve our offerings
- Developing new products and services
Communication and Marketing
We may use your contact information to communicate with you about:
- Newsletter and Updates: Wellness tips, product launches, and company news (only with your consent)
- Promotional Offers: Special discounts, seasonal collections, and exclusive member benefits
- Customer Service: Responding to inquiries, handling returns, and providing support
- Important Updates: Changes to our policies, terms of service, or privacy practices
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
Information Sharing and Disclosure
At Aura Wellness, we respect your privacy and are committed to protecting your personal information. We do not sell, rent, or trade your personal data to third parties for their marketing purposes.
Limited Sharing Scenarios
We may share your information only in the following limited circumstances:
- Service Providers: Trusted partners who help us operate our business (payment processors, shipping companies, email service providers) under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or to protect our rights, property, or safety, or that of our users
- Business Transfers: In the event of a merger, acquisition, or sale of assets, with advance notice to affected users
- Consent: When you explicitly consent to sharing your information for specific purposes
Data Security Measures
We implement comprehensive security measures to protect your personal information:
Encryption
All data transmission is protected with SSL/TLS encryption
Secure Storage
Data is stored on secure servers with regular security audits
Access Control
Limited employee access with authentication protocols
Your Rights and Choices
We believe you should have full control over your personal information. Under applicable privacy laws, you have the following rights regarding your data:
Access and Portability
You have the right to request a copy of the personal information we hold about you and to receive it in a structured, commonly used format.
Correction and Updates
You can request corrections to inaccurate or incomplete personal information, and update your details at any time through your account settings or by contacting us.
Deletion and Erasure
You have the right to request deletion of your personal information, subject to certain legal obligations and legitimate business interests.
Marketing Preferences
You can opt out of marketing communications at any time by using the unsubscribe link in emails or contacting us directly.
Data Processing Restrictions
You may request that we restrict processing of your personal information in certain circumstances, such as while accuracy is being verified.
Cookie Management
You can control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete existing cookies
- Block cookies from specific sites
- Block all cookies (though this may affect site functionality)
For more detailed information about our use of cookies, please refer to our Cookie Policy.
International Data Transfers
Aura Wellness operates globally, and your personal information may be transferred to and processed in countries other than your own. These countries may have different data protection laws than your country of residence.
Data Protection Safeguards
When we transfer your personal information internationally, we implement appropriate safeguards to ensure your data receives adequate protection, including:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by the European Commission
- Binding corporate rules for intra-group transfers
- Certification schemes and codes of conduct
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
Active Accounts
Personal information is retained while your account is active and for a reasonable period after closure for legal and business purposes.
Marketing Data
Marketing preferences and contact information are retained until you unsubscribe or request deletion.
Children's Privacy
Aura Wellness is committed to protecting the privacy of children. Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16.
Our Commitment
- We do not knowingly collect personal information from children under 16
- If we become aware that we have collected personal information from a child under 16, we will promptly delete such information
- Parents and guardians can contact us to request removal of any information about their child
- We encourage parents to supervise their children's online activities
Age Verification
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so we can take appropriate action to remove such information from our systems.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We are committed to maintaining transparency about any changes we make.
Notification of Changes
When we make material changes to this Privacy Policy, we will:
- Post the updated policy on our website with a new "Last Updated" date
- Notify you via email if the changes significantly affect your rights
- Provide a summary of key changes when appropriate
- Obtain your consent for changes that require it under applicable law
Version History
This Privacy Policy was last updated on January 1, 2024. Previous versions are available upon request.
Current Version: 2.1
Effective Date: January 1, 2024
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us. We are here to help and committed to addressing your privacy concerns promptly and thoroughly.
Get in Touch
Address
Široká 1
390 01 Tábor
Czech Republic
Phone
+420 381 021 111Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Privacy Requests
For specific privacy requests such as data access, correction, or deletion, please include the following information in your request:
- Your full name and contact information
- Specific details about your request
- Any relevant account information
- Proof of identity (for security purposes)
We will respond to your request within 30 days, or sooner where required by applicable law.
We value your trust and are committed to protecting your privacy. Thank you for choosing Aura Wellness as your partner in wellness and well-being.
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